PRICELESS LUXURY
BRACELETS REFURBISHING & REPAIR, BEZELS RESTORATION
WATCH CUSTOMIZATION AND PVD COATING
BRACELETS REPAIR LIKE NO OTHER
Our main watch service, which has changed and revolutionized the watch industry, is re-furbishing and re-building watch bracelets.

Our service includes:
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Stainless steel bracelets
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Stainless steel / 18Kt gold bracelets
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Gold bracelets
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Renewal of all vintage and modern watch bracelets. Rolex, Audemars Piguet, Patek Philippe and others.
We create brand new bracelets using new equipment and machinery. Priceless NYC also repairs used and old bracelets using new pins, links, and unique detailed parts which can be tailor-made. We can fix any bracelet- Steel oyster, Steel Jubilee, SS/18Kt oyster, SS/18KT jubilee, Gold oyster, Gold Jubilee, and also old folded and vintage rivet bracelets. Whatever the assignment, we are here to help from a major rebuild of a bracelet/strap to clasp repairs and replacements through resizing and spring bar (pin) replacements.

Our Physical Vapor Deposition is highly durable, corrosion and scratch-resistant


















PVD or “Physical Vapor Deposition” is a range of vacuum coating techniques used to apply unique finishes to watches. In short, the process involves spraying the specific type of carbon onto the watch and then supercooling it, causing it to bond to the metal and harden.
In today's watch industry, PVD is used as personalized customer service providing a distinctive watch design improvement.
We offer a quick PVD coating to retail shops within the United States with a 2-year warranty on color fading.
PVD finishing is available in Sand, Matte, or Glossy finishing.

WATCH BEZELS
Explore our watch bezels collections with the very best in unique or custom, handmade pieces. Scroll down for the galleries.

ABOUT US
Priceless Luxury has been in the watch industry for 40 years and provides professional watch services to Retailers within the United States. Located in the Diamond District in NYC, with access to the world’s exclusive watchmakers.
Our company provides polishing, watch repairs, bracelets rebuilding and refurbishing, PVD services, and a wide range of other watch services.
As one of the few workshops in the country using the latest precious metal fusion/laser equipment (PUK System), we can make very fine, invisible repairs on all types of metal.

WHY PRICELESS LUXURY?

FAST
TURNAROUND
In most cases expect delivery of repaired bracelets or PVD coated watches within
2-3 weeks

SUPERIOR CRAFTSMANSHIP
Unmatched quality materials (steel, steel and gold, gold) used by expert watchmakers worldwide

CUSTOMIZED YOUR WATCH

TALK TO US
You’re not going to hit a long irritating phone menu when you call PRICELESS LUXURY. Your email isn’t going to the inbox abyss, never to be noticed. We provide the noteworthy service we’d want to experience ourselves!

































